14 Aug 2020

A legally aggressive privacy campaign group, the Privacy Collective, has claimed that Salesforce and Oracle are to face a GDPR lawsuit in London and the Netherlands that could cost them up to €10bn in fines.

The suit, alleges that the ad-tech subsidiaries of the two American companies (Oracle's Bluekai and Salesforce DMP - formerly Krux) were misusing consumers' data by aggregating information collected from different websites. That data was bundled as profiles and used to help with their sales activities in breach of the GDPR due to the absence of truly informed consent.

The Privacy Collective is capitalising on newly liberalised UK rules allowing class-action-style lawsuits to go ahead.

Both Oracle and Oracle claim that the action is without merit.